Trib3 Lagos
Celebrating Diversity, One Dish at a Time
CLIENT
Trib3 Lagos
INDUSTRY
Food
DIRECTOR
Sheba Ham
YEAR
2023
SCOPE
Brand Strategy, Visual Identity Development, Website Design & Development, Food Packaging Design and Production, Staff Uniform Design, Signage and Pylon Production, Photoshoot (Space shoot)
Challenge
Trib3 Lagos idea started as just an open spot where Amala will be sold. They reached out as he idea started to reform into something bigger. They needed our expertise to craft a brand concept that can help them with interior design and marketing.
Solution
We crafted the identity through brand strategy to be the meeting point for people of different backgrounds, communities and tribes to celebrate and dine over diverse meals.
The core element of the visual identity was built around a strong bond among people (the logo), the core root of African heritage (the colour), the luxury of the experience (the typography) and unique symbols from different tribes around the world (the pattern).
The dynamic is simply "things so different, coming together as one".
Other Designs
From the visual identity created, we designed food packaging, social media templates and menus, website, staff uniforms and even the physical space that reflected the brand and helped to communicate the brand experience.
Project Team
Sheba - Brand Strategist and Identity Designer
Jemima - Brand Strategist and Identity Designer
Mathew - Web design developer
Oghale - Photographer & Videographer
Bekinwari - Illustrator and Artist
Daniel - 3D Artist
Printivo - Printing Partner
Wiicreate - Production Partner
Contributors
Wii Create, Printivo
Our created brand identity provided him with a broader vision and the potential to expand the business further, generating increased revenue in the long run. Customers love Trib3 Lagos. After a successful hand-off this is how Trib3 Lagos is now. (Pictures and videos above were taken and provided by Trib3 Lagos Team)
