Branding is important to your goals and growth as a business owner. The good news is that there exist a lot of strategies to build your brand. One such branding strategy is brand storytelling. Your brand story must be authentic. Why?
Let’s discuss the importance of authentic brand storytelling and highlight its contribution to the growth of a business. The article starts by defining the term comprehensively.
What is Authentic Brand Storytelling?
Authentic brand storytelling is a marketing strategy that aims to create interesting and relatable narratives or stories about a brand. Sometimes, the brand storytelling strategy is aimed at specific parts of the brand. These parts can be in niche marketing for a selected audience. It can also be for a particular product or service.
The goal is to create a deeper connection because you’re not just selling a product or service, you are selling an experience. This experience sets you apart from competitors. This is especially true when the storytelling is authentic to the brand image.
There are different modes of communicating your authentic brand story. This includes social media content and audio or visual graphics. The main goal is to maintain consistency across all channels. Transparency is also important to keep the authenticity of your brand storytelling. A successful and efficient strategy gives birth to brand loyalty.
The Importance of Authenticity in Brand Storytelling
Authenticity in brand storytelling gives you the following advantages and benefits as a brand.
They include:
Attract Target Audience
Authentic brand storytelling is unique and effective in its impact in the modern world of consumer behavior. In this marketing age, the competition is high and each brand puts itself out there using various means. The goal is to attract the attention of their target audience and sell their products or services repeatedly.
Highlights Brand Goals
Authentic brand storytelling takes you beyond the level of surface-level connection and promotions. It reveals the entire essence of a business and the ideas that shape its goals and values. The mission of the brand and its unique value to the market are also clear with the proper authentic brand storytelling.
Improved Brand Image
This marketing strategy also plays a crucial role in the company’s brand image. The connection between the brand image and the authenticity of your brand story can also dictate the brand perception. Branding is a consumer economy and it needs trust to survive.
80% of consumers indicate that trust is essential before buying from a brand. Every aspect of branding needs to be trustworthy. Authentic brand storytelling allows you to add the element of trust to these aspects.
Genuine Engagement
Engagement is another important contribution that highlights the need for authentic brand storytelling. You want to create a communication lane that makes it easy for engagement and loyalty on either side. One way to achieve this with authentic storytelling is to add your customers' stories or tales to your strategy.
This addition requires listening to your consumers’ stories and seeing how they highlight your goals, visions, and brand image. Adding their stories helps create a space for the community to thrive. You interact with your client, not just on a product-review basis, but in a cheerful or relaxed mode.
Responding with clarity and promptness allows the consumers to be a part of your brand. When they feel heard, they become a loyal part of your brand. Creating a community with brand loyalty can add to the elements of your brand storytelling. It shows transparency and that makes your brand story authentic. With that, you get more authentic stories. It is a positive loop that feeds back into your brand growth.
Social Responsibility
Authentic brand storytelling can aid a company in achieving its social responsibility. Commitment to charities or social issues requires positive awareness. People in and around the brand should know of the benefits of these social responsibilities.
They should also see the brand’s actions and steps to achieve these commitments. Authentic brand storytelling can help with this goal. This branding strategy allows you to share your authentic journey with others.
Foster Brand Advocacy
Authentic brand storytelling adds a genuine element to your marketing strategies. That element is brand advocacy. Brand advocacy exists when your consumers become voluntary ambassadors for your brand. Several factors contribute to brand advocacy. This includes product and service quality, consumer experience, brand story, and many others.
When your brand story is authentic, you easily create a connection with your consumers. They trust your services and are willing to tell others about your brand. With that, you enjoy a community of consumers with positive experiences, enjoyable emotions, and sincere recommendations.
Unique Branding
Authentic brand storytelling can give your brand a unique stance or status in a competitive market. The market is filled with close competition and is a major factor in the behavior of each niche. You find similar products and services in the market. Some brands also employ identical marketing strategies in their brand building.
Some branding strategies stand out despite the similarities in business models and marketing techniques. One such is authentic brand storytelling. Even when your competition uses this tool, your story can retain its uniqueness. Each brand has a different story, and that’s the advantage. You can use your uniqueness to stand out from the competition.
Branding With Seriphics
Branding strategies include authentic storytelling, brand perception, brand image, and many others. For branding to be effective, there has to be uniformity in the various aspects. Your brand story should highlight your vision. Your brand image should reflect your values. All these connections show that your brand strategies need uni-directional guidance. Unfortunately, 15% of companies do not have brand guidelines.
The first step is to craft a brand image that aligns with your values, goals, and purpose. Seriphics is your most important aid in creating a unique branding identity. With a proper brand identity, it is easy to guide your strategies to align and unify. Work with us at Seriphics to give your strategies a unique identity and image.
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