Small and medium-scale business can boost their base with inventive and creative marketing campaigns. As a business owner, the goal is to stand out from your competition and be an authoritative brand in the industry. Standing out from your competition requires a bit of creativity. Be unique and give your audience something new.
The first step is to create a distinct brand, then you can boost your brand with the following creative marketing campaigns:
Content Marketing
Content marketing is a good creative marketing campaign that shows more than your skills and product. It is also a good way to show your expertise in your business niche. Generating and providing valuable content requires that you understand your business. When you use this campaign tool, you establish yourself as an authority in the niche and customers will learn to trust your products.
You should understand that creating valuable content requires understanding your product, the business niche, and most especially, the customers. The content has no value if the information serves no purpose to the consumers. Also, it is best to add creativity to your content through diversity. Not all content should be shared in the same format. Here are some options to try out:
Blog Post
Your website’s blog section could share information regularly as a blog post. Long blog posts and short blog posts to address different issues. It could be informative posts about products or upcoming events. It could also be articles about past achievements.
Videos
Videos are also creative ways to provide content to your audience. Videos allow you to add color and emotions to your message. It is also a good way to display practical guides when using certain products.
Infographics
Infographics are a good and creative way to provide short content. Sometimes, the information is short and can fit onto a page. You can use this method for such situations.
Optimize your Website for SEO
Search Engine Optimization (SEO) is a tool to help increase your visibility to new customers. The Google algorithm aims to present the most relevant content to your audience. It is best to optimize your website for search optimization. Every part of the website including text should contain keywords that attract an audience.
A company’s website is the next source of information after social media. Hence it is important to fill the website with valuable content. As a starting business, it is best to start with local SEO and attract an audience close to your locality. As you widen your reach, you can adjust your website accordingly.
User Generated Content
User-generated content is a creative way to show your audience what their peers say about your products or services. It is a marketing campaign to urge your customers to share their lovely experiences with the products or brand. User-generated content is testimonials and they resonate with potential customers. It is also a good way to hear about your brand from the people's perspective.
They endorse your products or services and they also highlight specific parts that they find noteworthy. Testimonials also create an atmosphere of authenticity and trust. Also, when you take time to appreciate the testimonials, other customers will want to share their experience. With that, you can create a space for consumer contribution.
Referral Programs
One way to further enhance consumer contribution is through referral programs. Referral programs can move loyal customers to do more than just buy your products and services. They can also tell others in the hopes of enjoying the benefits. Referral programs can also improve the brand perception in the niche.
According to research, 77% of consumers will more likely buy a product if a family recommends it. Another study also shows that one in every three referred customers tends to turn into loyal customers. The referral bonus can be bonuses, free gifts, etc.
Email Marketing Campaigns
Email marketing is a creative campaigning tool that can help you retain new customers and turn them to a loyal community. It is also a tool to engage existing audiences. Email marketing is one of the most effective campaigns considering market returns and cost.
The best part of email marketing is personalization. You can address the needs and wants of every consumer. Here are some tips to make email marketing a creative marketing campaign:
Be consistent with your brand identity
Add variety and creativity to your design
Add prompts and CTA to your email copies
Make use of A/B Testing and track the performance
Email marketing can be useful in:
Providing Informative Newsletter
Sharing updates about new products
Sharing eligible bonuses for individuals
Updating current catalog
Webinars and Online Courses
Based on recent data, 89% of consumers believe that a brand should affect their environment. This data reveals consumer habits and thinking in the modern market. You can leverage this behavior by organizing different programs to help and educate interested audiences. These programs help to build a community.
At these events, live or recorded, consumers readily share their thoughts and reviews. The program also serves to educate your audience and address certain environmental concerns about your products.
Social Media Marketing
Social media platforms allow you to be creative in your marketing strategies. You can interact with consumers by leveraging the power of social media. A social media active brand can also join trends to boost business. Another creative marketing campaign is collaboration e with social media influencers to widen your reach.
Sharing gifts through giveaway programs is another creative trick up your sleeve. People engage by answering questions to enlighten others about your brand. Winners win gifts or bonuses.
Branding with Seriphics
Your marketing campaigns will be effective when you have a distinct brand that stands out from the competition. Before you begin to implement the strategies, you need to create a good brand identity.
At Seriphics, we help to transform your business into a distinctive brand. We achieve this goal through brand strategy, design, and marketing. Work with us while we explore your business's unique brand experience.
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